Tag Archives: small business

Do You Want to Be a Successful E-Business?

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity. Consider these observations from Cent Muruganandam, writing for Business2Community.com and check out the infographic shown below his quote: “You … Continue reading

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Business Expansion Tips

Looking to expand a business? What are some important do’s and don’ts to consider? Here are several tips. As Nina Ngai, writing for American Express Open forum, advises: DO research and prepare a business expansion plan — “Consider hiring a financial … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Advice from Alibaba’s Jack Ma

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an … Continue reading

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

For Small Businesses: Payment Processing Must Be Easier

For large retailers, handling multiple credit/debit card brands is pretty systematic due to their own sophisticated computer systems and the support from the major card issuers. The tasks are not as simple for small retailers. As reported by PYMENTS.com: “Running a … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , | Leave a comment

Small Firms and Social Media: A 2015 Status Report

Small businesses are really stepping up their social media activities. This is borne out by a recent survey by Clutch, a consultancy that gathers research and reviews on development, design, and marketing companies: “How are small businesses currently using social … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

A Small Business Guide: Using Database Marketing to Target Loyal Customers

TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman   As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

How SMB Retailers Can Better Utilize Twitter

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment