Tag Archives: showrooming

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

More Retailers Engage in Multiple Channels as a Response to Showrooming

Posted on July 5, 2012 by bermanevansretail

As described in earlier posts, “showrooming” occurs when consumers visit retail stores to learn about and try out (or try on) products and then surf the Web — and purchase there — for the best prices. Now many retailers are fighting … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 3 Comments

Can Showrooming Be Slowed Down?

Posted on May 24, 2012 by bermanevansretail

Wal-Mart and other big-box retailers are trying to boost their web strategies to counter showrooming, where shoppers scope out items in stores but buy on Amazon and other retailing Web sites. Ann Zimmerman has details on the News Hub.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , , | Leave a comment