Tag Archives: shopping

Reminder: Know When a “Sale” Is Really a Sale

Posted on December 13, 2015 by bermanevansretail

Originally posted on Retailing: From A to Z:
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted…

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , | 1 Comment

How Will YOU Pay for Holiday Gifts?

Posted on November 29, 2015 by bermanevansretail

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and only 22 percent will pay by credit card. Three percent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Be a Smart Customer: 2015 Holiday Shopping Tips

Posted on November 13, 2015 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m doing the tips post two weeks before Black Friday.. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 4 Comments