Tag Archives: shoppers

Convergence and Consumer Lifestyles

Posted on June 12, 2012 by bermanevansretail

KPMG recently conducted a large survey of the impact of technology on consumer lifestyles. Here is an overview of selected findings: “Today, consumers are talking about how technology enables their lifestyle. From buying goods online to keeping up with friends … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , | Leave a comment

Gen Z: Digital in their DNA

Posted on April 24, 2012 by bermanevansretail

This J. Walter Thompson Company report focuses on the newly emerging ‘Gen Z’: “Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

What is Pinterest?

Posted on March 28, 2012 by bermanevansretail

At Pinterest: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , | Leave a comment