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Tag Archives: SheKnows.com
An Innovative Starbucks Collaboration
Starbucks has often been an innovator, going back to the days when it introduced free Wi-Fi into its stores. So, the recent launch of its new Starbucks Refresher fits right in for the retailer. As Nielsen reports: “A product launch … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged innovation, merchandising, multichannel, Nielsen, opportunity, planning, promotion, SheKnows.com, social media, Starbucks
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