Tag Archives: segmentation

Gen Y Speeds Up Luxury Goods Spending

Posted on February 22, 2012 by bermanevansretail

According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced … Continue reading →

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What’s Hot Where: A Worldwide Guide to Social-Media Activity

Posted on January 25, 2012 by bermanevansretail

According to Advertising Age: “Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down … Continue reading →

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Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail

Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement. Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment