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Tag Archives: promotion
A Fun Quiz: What Is YOUR Shopping Personality?
Do you like/love to shop — or hate to shop? Do you spend time comparison shopping — or buy whatever is readily available? Are you an impulse shopper drawn to sales and special displays — or a careful planner who … Continue reading
An Infographic on the Art of Window Displays
Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, customer expectations, experiential retailing, infographic, merchandising, multichannel, promotion, ShutterCo, tips, window display
3 Comments
“Have It Your Way” Versus “I’m Lovin’ It”
Retailers, especially chains, pay a lot of attention to their logos, color schemes, slogans, and other visual representations of their brands. And they are increasing their social media efforts accordingly. Check out this Burger King vs. McDonald’s infographic from HubSpot. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan
1 Comment
Retailing: From A to Z 