Tag Archives: pricing

Here Comes the $199 Kindle Fire

Posted on May 21, 2012 by bermanevansretail

See CNN Money’s video clip that analyzes of the costs of the initial Kindle Fire — and Amazon’s pricing strategy for it. There are a lot of trade-offs versus the iPad. Click on the photo to access the video.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Protect Your Privacy Online

Posted on May 10, 2012 by bermanevansretail

Do you care about identity theft? You certainly should. Nearly thirty million U.S. homes had a malware infection on their computers over the past year — and about 16 million households felt the effects of identity theft. Click the image for the … Continue reading →

Posted in Privacy and Identity Theft Issues | Tagged , , , | Leave a comment