Tag Archives: planning

Fair and Square Pricing at J.C. Penney

Posted on June 14, 2012 by bermanevansretail

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Retail Company Mission Statements

Posted on May 17, 2012 by bermanevansretail

As Barbara Farfan notes, every retailer should have “a distinct way of doing their business, which should be aligned with and defined by their respective mission statements. “ Click the icon to see the mission statements of a variety of retailers.   … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment