Tag Archives: planning

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Getting Better Content on YouTube

Posted on May 11, 2012 by bermanevansretail

Click the image below for the full Businessweek story by Brad Stone and Andy Fixmer: “Late last year, Google’s video-sharing site announced it would spend $100 million to support video programming. YouTube is funding filmmakers, artists, writers, and proven online hit makers with grants that … Continue reading →

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Preparing for Social Media Crises

Posted on February 27, 2012 by bermanevansretail

” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling … Continue reading →

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