Tag Archives: online shopping

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

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Secrets to Closing the Sale before the Customer Checks Out of Your Web Site

Posted on March 26, 2012 by bermanevansretail

There are several articles in this special report from FierceContentManagement Custom Publishing. Click the image to learn more.

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More Online U.S. Retailers Shipping Globally

Posted on March 21, 2012 by bermanevansretail

If you lived in Australia, would you buy from Macys.com? For a $100 item it might cost another $200 for the value-added tax (yes, that’s something we don’t have in America) plus shipping. Take a look at the international section of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment