Tag Archives: online shopping

Retail Revolution: A Trendwatching Story

Posted on May 27, 2012 by bermanevansretail

Read about “etail is retail is etail” by clicking the photo.

Posted in Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Posted on May 25, 2012 by bermanevansretail

Catalina Marketing has changed itself significantly in order to ride the online wave. As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | Leave a comment

Google+ a Ghost Town as Brands Decamp for Pinterest

Posted on May 25, 2012 by bermanevansretail

Google has been working quite hard to become a bigger player in the social media marketplace with its Google+ venture. But as of now, the results are disappointing. As in Cotton Delo reports in Advertising Age: “Google+ launched brand pages … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment