Tag Archives: Neiman Marcus

Neiman Marcus: Is An IPO Ahead?

Posted on August 16, 2012 by bermanevansretail

Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Target, Neiman Marcus Collaborate for Holiday Collection

Posted on July 10, 2012 by bermanevansretail

As Anne D’Innocenzio reports: “They may make an odd couple, but discounter Target and luxury merchant Neiman Marcus are jointly offering a limited collection spanning from fashion to sporting goods for the winter holidays. More than 50 products from 24 … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Stores Smarten Up Amid Spam Flood

Posted on March 10, 2012 by bermanevansretail

As Dana Mattioli reports in the Wall Street Journal: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment