Tag Archives: multichannel

How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Posted on June 12, 2012 by bermanevansretail

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

The 21st Century Customer

Posted on June 12, 2012 by bermanevansretail

The report linked below focuses on this theme: “Meeting the customer service expectations of today’s empowered, multi-channel customer requires the right mix of tools and techniques to deliver relevant, contextually personalized, and agile interactions.” 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Outlook 2012-2013: E-Commerce

Posted on June 12, 2012 by bermanevansretail

Check out Multi-Channel Merchant’s comprehensive report on E-commerce trends, including the use of mobile and social media, merchant marketplaces, QR codes, and a lot more. Click the report cover for the full 2012-2013 outlook.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment