Tag Archives: multichannel

A Diamond Retailer Mines Online for Gold

Posted on June 17, 2012 by bermanevansretail

Helzberg Diamonds operates more than 230 brick-and-mortar stores and has an E-commerce site at http://www.helzberg.com. The Web site was launched in 1996 and now has an average order transaction of more than $200. The retailer is always looking to improve performance and is a … Continue reading →

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The Challenges of Cross-Channel Data Integration

Posted on June 14, 2012 by bermanevansretail

As research shows, consumers have high expectations about the multi-channel retailers with which they interact. For the retailers, data integration is a key to addressing consumer desires across platforms. Click the chart to learn more from eMarketer.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

E-Commerce in China

Posted on June 12, 2012 by bermanevansretail

The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment