Tag Archives: multichannel

More Retailers Engage in Multiple Channels as a Response to Showrooming

Posted on July 5, 2012 by bermanevansretail

As described in earlier posts, “showrooming” occurs when consumers visit retail stores to learn about and try out (or try on) products and then surf the Web — and purchase there — for the best prices. Now many retailers are fighting … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 3 Comments

The Varied Interests of Build-A-Bear

Posted on July 1, 2012 by bermanevansretail

Build-A-Bear’s Dave Finnegan discusses the retailer’s partnership with Oracle and the Retail Orphan Initiative (ROI). He also talks about the merchant’s cross-channel efforts and its use of social media.

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Generating Smarter Retail Operations

Posted on July 1, 2012 by bermanevansretail

Click on the photo to learn more about how better cross-channel data integration can result in smarter retail operations.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment