Tag Archives: multichannel

Zephyr Sports Interview

Posted on July 1, 2012 by bermanevansretail

Zepyhr Sports’ Bob Mullaney discusses his multi-channel firm and how it also provides order fulfillment for other retailers.    

Posted in Part 5: Managing a Retail Business, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | Leave a comment

Retail Integration

Posted on July 1, 2012 by bermanevansretail

More than 1,300 retailers replied to Shopatron’s survey “on topics ranging from in-store and online sales to mobile phone usage in stores.” According to Shopatron: “Retail-integrated E-commerce empowers brands to use online sales to expand in-store sales. This is a significant … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Nordstrom and GQ Announce Integrated Multi-Media Strategy

Posted on July 1, 2012 by bermanevansretail

Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment