Tag Archives: Kindle

The One-Day Deal

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

The bricks-and-clicks versus clicks-only retail battle is ramping up! It is often reported that Google is scary as a competitor; but now, more firms are worrying about the challenge from Amazon.com. Click the image for the full story. Photo by … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment