Tag Archives: infographic

Small Firms and Social Media: A 2015 Status Report

Posted on May 31, 2015 by bermanevansretail

Small businesses are really stepping up their social media activities. This is borne out by a recent survey by Clutch, a consultancy that gathers research and reviews on development, design, and marketing companies: “How are small businesses currently using social … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Do Better in Dealing with Negative Online Reviews

Posted on May 19, 2015 by bermanevansretail

Negative online reviews can have a devastating effect on businesses — unless they are handled properly. Here are some suggestions from Konnecti, a company that helps clients build their online presence.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

The Pre-Millennial and Retailing

Posted on May 11, 2015 by bermanevansretail

Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers. BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment