Tag Archives: Ikea

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Ikea Decides to Go Big Time in India

Posted on June 25, 2012 by bermanevansretail

As Amol Sharma and Jens Hansegard report in the Wall Street Journal, Ikea has plans to expand into India, due to the vast potential of that market and the change in Indian regulations: “Swedish furniture giant Ikea Group asked India … Continue reading →

Posted in Global Retailing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment