Tag Archives: holiday

Retailers Moving Up the Holiday Shopping Season

Posted on November 16, 2012 by bermanevansretail

After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday. According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

How Small Retailers Can Compete During the Coming Holiday Season

Posted on November 5, 2012 by bermanevansretail

Still coping in NY. (No power at home. 🙂 ) But, back to blogging. _________________________________________________________________ Small retailers have many points of differentiation against their big-time competitors, such as a more personal approach and a more convenient location. Anita Campbell, writing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Holiday Shopping Season Starts Earlier Every Year

Posted on October 28, 2012 by bermanevansretail

Black Friday still gets a lot of attention as a busy shopping day — and rightfully, so. However, the holiday shopping season now starts well before Thanksgiving. Few retailers wait until then to offer promotions. According to research by shop.org, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment