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Tag Archives: Harris Poll
Price Shopping Online Before Visiting the Store
As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are. eMarketer sums up the situation … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged comparison shopping, customer expectations, digital shopping, discount, eMarketer, experiential retailing, Harris Poll, information, pricing, Salesforce
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