Tag Archives: experiential retailing

What Does It Mean to Be Customer Centric?

Posted on May 25, 2015 by bermanevansretail

Virtually all retailers understand that long-term success is only possible with happy, fulfilled customers. But what does it take to be truly “customer centric”? Consider the following slideshow from Raymark (empowering retailers for 25 years with technology solutions):  “As our physical … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

How Well Are You “Courting” Your Customers?

Posted on May 20, 2015 by bermanevansretail

As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated. Consider this observation from Oracle Marketing Cloud: “From the need to meaningfully nurture to the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Fitting Rooms Go Digital

Posted on May 12, 2015 by bermanevansretail

As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution. Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment