What Does It Mean to Be Customer Centric?

Virtually all retailers understand that long-term success is only possible with happy, fulfilled customers. But what does it take to be truly “customer centric”?
Consider the following slideshow from Raymark (empowering retailers for 25 years with technology solutions): 
“As our physical and online environments continue to come together, consumer behavior  keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed, and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.”
“In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.”

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

One Response to What Does It Mean to Be Customer Centric?

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