Tag Archives: ethics

Be Wary of Black Friday and Cyber Monday Scams

Posted on November 14, 2012 by bermanevansretail

Take a look at this infographic from Coupon Audit. Post suggested by KCJ  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Coach Wins Damages Against Online Counterfeiters

Posted on November 8, 2012 by bermanevansretail

Manufacturers and legitimate retailers are typically very diligent in protecting their rights to their brands, logos, designs, etc. The illegal counterfeiting business has become a multi-billion enterprise around the world. Many legitimate firms have sued to protect their rights. Coach — … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

This Is a Big Deal: Black Friday Not Always a Bargain

Posted on October 9, 2012 by bermanevansretail

This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (bermanevansretail.com and evansonmarketing.com). I’m sure that more than a few retailers are not happy with the Wall Street Journal for publishing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment