Tag Archives: eMarketer

Cross-Channel Integration in 2017

Posted on February 14, 2017 by bermanevansretail

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

E-Mail Still Key for Retailers

Posted on February 13, 2017 by bermanevansretail

In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away. As eMarketer has noted: An October 2016 survey from Yes Lifecycle Marketing found … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 2 Comments

What’s Ahead for Holiday Season 2016?

Posted on September 29, 2016 by bermanevansretail

Holiday season 2015 did not reach the expectations of many retailers. Holiday season 2016 is expected to see even stronger growth for online retailing, but not a lot of growth for store-based retailing — especially apparel, home goods, and mass … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment