Tag Archives: eMarketer

U.S. Shoppers’ Online Activity Across Borders

Posted on March 20, 2017 by bermanevansretail

How much do U.S. online shoppers buy from outside the United States? This is an important question for both U.S. and foreign online retailers. eMarketer helps us answer the preceding question: “More than three-fourths (77.0%) of U.S. Internet users were … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

eMarketer Launches New Retail Site

Posted on March 17, 2017 by bermanevansretail

Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/. Three sections of the site are devoted to: News Retailers Restaurants   The new site is packed with tons of  timely — and regularly updated — information related … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Who Is Most Apt to Use a Smartphone in the Store?

Posted on March 16, 2017 by bermanevansretail

In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 1 Comment