Tag Archives: eMarketer

Test YOUR Digital Marketing IQ

Posted on July 19, 2018 by bermanevansretail

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Online Shopping Behavior Is Still Evolving

Posted on May 2, 2018 by bermanevansretail

As we reported yesterday, the future of E-commerce is brighter than ever.  Now, we study how online shopping behavior is still evolving. In this post, we look at: (1) online shopping trends and (2) the recent success of eBay. The material … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Learn More About the Sharing Economy

Posted on August 1, 2017 by bermanevansretail

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment