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Tag Archives: eMarketer
Online Shopping Expected to Boom During Holiday Season
eMarketer states that online shopping is forecast to do quite well this holiday season: “Despite an economy that continues to be tough for many consumers, another strong U.S. online holiday shopping season is taking shape. Consumers will turn to the Internet … Continue reading
Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, merchandising, multichannel, online shopping, opportunity, shoppers, social media, trends
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Looking Ahead: An E-Retail Infographic
Check out this infographic prepared by Baynote, a software firm, about the present and future of E-commerce. Click the chart to access a larger version of the infographic. Sources of data: eMarketer, Internet Retailer, and Forrester
Grocery Stores Shifting Much More to Social Media
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, eMarketer, food, grocery retailing, opportunity, promotion, social media, trends
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