Tag Archives: deal

The One-Day Deal

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Consumers Still Want Deals

Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon. As Patricia O’Dell writes in Promo: “Whether or not the economy is improving … Continue reading

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