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Tag Archives: deal
The One-Day Deal
Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, Baby, book, competition, customer expectations, deal, experiential retailing, Gilt, Gone, Kindle, merchandising, mobile shopping, opportunity, planning, pricing, sale, shopping, success
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Consumers Still Want Deals
Shoppers’ interest in deals is still strong despite some mixed signs of economic growth. Many people are unlikely to turn away from this shopping approach any time soon. As Patricia O’Dell writes in Promo: “Whether or not the economy is improving … Continue reading
Posted in Part 6: Merchandise Management and Pricing
Tagged customer expectations, deal, Parago, pricing
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