Tag Archives: customer expectations

Being Viewed More Credibly/Authentically

Posted on August 8, 2017 by bermanevansretail

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

How Good Is the Customer Experience YOU Offer?

Posted on August 7, 2017 by bermanevansretail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Which Retailers Have the Most Stores in the United States?

Posted on July 24, 2017 by bermanevansretail

There are various ways to determine the “top” retailers in the United States, such as based on sale volume or annual sales growth. Another way is by the total number of stores. The chart below, with data compiled by the … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment