Tag Archives: customer expectations

Singles’ Day Rules!!

Posted on November 10, 2017 by bermanevansretail

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

iPhone X Repair Costs Soar

Posted on November 9, 2017 by bermanevansretail

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , | Leave a comment

Customer Effort Checklist

Posted on November 1, 2017 by bermanevansretail

Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.   A Customer Effort Checklist Consider these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment