Tag Archives: competition

Abercombie Under Fire: Devising a New Approach

Posted on March 18, 2016 by bermanevansretail

Until recently, Abercrombie & Fitch (a retail apparel chain with roots back to 1892), was on a strong roll — particularly among teens and young adults. This was due to its modern styles and risque ads. But over the last … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

A Fashion Retail Infographic

Posted on March 16, 2016 by bermanevansretail

Fashion retailing is, obviously, a key component of the retailing industry. Yet, it certainly has its ups and downs. Recently, MarketForce Information did a study on fashion retailing: “We surveyed 5,722 U.S. consumers and asked them about their fashion shopping … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

What Happens to Our Privacy If a Company Is Sold?

Posted on March 5, 2016 by bermanevansretail

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , | 3 Comments