Tag Archives: analytics

What You Learn in College That Prepares You for the Real World

Posted on June 21, 2015 by bermanevansretail

Yes, we business school professors are attuned to the comment that higher education is “too academic” and not “practical enough.” That is why we strongly support internships, on- and off-campus speakers, professional student clubs, alumni relations, career services, and a … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

What Makes Great Customer Service?

Posted on April 6, 2015 by bermanevansretail

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers. According to the company: Dedicated to helping consumers make more informed online shopping decisions, StellaService is the first and only independent provider of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Are Your Public Relations Efforts Working?

Posted on March 30, 2015 by bermanevansretail

How effective are your public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment