Tag Archives: Adidas

New Adidas App Seeks to Avoid Store Lines

Posted on February 12, 2015 by bermanevansretail

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

The Adidas Virtual Retail Wall

Posted on June 10, 2012 by bermanevansretail

Adidas, the athletic footwear and apparel firm, recently introduced a “virtual retail wall” to help shoppers better visualize Adidas shoes. Take a look at this short video with Chris Aubrey, Vice-President, Global Retail Marketing for Adidas Germany.

Posted in Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment