Effective In-Store Marketing

Posted on February 27, 2017 by bermanevansretail
Are you doing the best job that you can with your in-store marketing? Do you stand out from competitors (including online competitors)? Consider the tips in the infographic below from M2 on Hold.

 
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Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Careers at Sephora

Posted on February 22, 2017 by bermanevansretail
Sephora is a global powerhouse in cosmetics and other beauty care products. It has 2,300 stores in 33 countries around the globe. worldwide, with more than 430 stores in the Americas.
The retailer offers a number of career opportunities:
“At Sephora, we’re obsessed with teaching and inspiring our clients to play in our world of beauty. We’ve earned our reputation with our expertise, innovation, and entrepreneurial spirit. But our true secret to success is a dedication to unlocking our client’s beauty potential and inspiring fearlessness, whatever it means to her. We draw on our core values — Innovation, Respect, Teamwork, Initiative, Expertise, Passion, Balance — to provide meaningful careers to more than 11,000 employees in North America and 30,000 worldwide. Whether you’re passionate about product, people, numbers, words, code, or strategy, we have a place for you.”

 

Take a look at these two career videos from Sephora.
 

 

 

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business, Retail Executive Interviews | Tagged , , , , , , , | 2 Comments

How the Internet Is Revolutionizing Retail – An Infographic

Posted on February 21, 2017 by bermanevansretail

Guest Post by Patrick Thuot, Vice-President of Storetraffic

The Internet has made a huge impact on everyone’s life; that is not an exaggeration. Over the last number of years we can safely say that the Internet and related technology have changed our daily lives; it has changed how we interact, how we work ,and how we live.
It’s also a basic fact that it has changed the face of retail forever. Today, it is possible to live in the USA and order something online from a store based in any other part of the world, as long as you have an Internet connection. It is possible anywhere. That is truly amazing but also worrying for a traditional brick and mortar retailer.
Yes they can choose to join the party by moving online while keeping their online presence, but it unfortunately not as simple as it sounds. Issues such as logistics, warehousing, and extra staff and so much more need to be considered when moving online.
So what is a traditional retailer to do? They cannot simply ignore technology but they need to educate themselves about how they can incorporate it into their business for the future in order to reinforce their prospects.
This infographic from Storetraffic highlights some interesting data about the impact of the Internet on brick and mortar retailers; it indicates how offline retailers can use the Internet to further their growth; it examines the effect of IoT on retail and lots more. Check it all out below.

 
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Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment