U.S. Shoppers’ Online Activity Across Borders

Posted on March 20, 2017 by bermanevansretail
How much do U.S. online shoppers buy from outside the United States? This is an important question for both U.S. and foreign online retailers.
eMarketer helps us answer the preceding question:
“More than three-fourths (77.0%) of U.S. Internet users were digital buyers in 2016, eMarketer estimates. But unlike in many other markets around the world, U.S. shoppers aren’t particularly likely to buy from foreign E-commerce sites — mostly because domestic sites are plentiful and competitively priced. These data points and hundreds of others come from a new eMarketer report examining cross-border shopping in 16 markets around the world.
“According to an October 2016 PayPal and Ipsos survey, roughly one-third (32%) of U.S. digital buyers had made a cross-border digital purchase in the past year. Clothing, footwear, and accessories was the leading product category bought digitally outside of the U.S., cited by 48% of cross-border digital buyers in the PayPal and Ipsos survey. U.S. buyers on foreign sites also differed from shoppers elsewhere in the Americas in terms of how often toys and hobbies (36%) and books and DVDs for entertainment or education (34%) were cited.”

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

eMarketer Launches New Retail Site

Posted on March 17, 2017 by bermanevansretail
Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/.
Three sections of the site are devoted to:

 

The new site is packed with tons of  timely — and regularly updated — information related to the world of retail.


 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Who Is Most Apt to Use a Smartphone in the Store?

Posted on March 16, 2017 by bermanevansretail
In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way.
According to eMarketer:
“A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation Z) use their devices for many reasons while shopping in-store. When Euclid asked respondents about how they use their smartphones in stores, 16- to 21-year-olds were more likely than consumers on average to use the devices for general purposes, to take pictures of products for future reference, and to talk or chat with friends or family about purchases. There were only two areas in which they lagged average users. One was using their smartphone to compare prices, and the other was email promotions.”

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 1 Comment