What’s Hot Where: A Worldwide Guide to Social-Media Activity

Posted on January 25, 2012 by bermanevansretail
According to Advertising Age: “Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down more stats on the big sites by gender, location, and age.”
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Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Inside the Mind of the Social Customer

Posted on January 25, 2012 by bermanevansretail
Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.
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Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

Your Résumé Vs. Oblivion

Posted on January 24, 2012 by bermanevansretail
Check out this story from the Wall Street Journal and try to beat the computer from blocking your application (“Inundated Companies Resort to Software to Sift Job Applications for Right Skills”).
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  Source: Wall Street Journal
Posted in Career Useful Information, Careers in Retailing | Tagged , , , , | Leave a comment