Better Attracting Loyal Consumers

Posted on September 13, 2017 by bermanevansretail

It is crucial that retailers continuously strive to attract and retain loyal shoppers — as we’ve discussed before. [Click here, for example].

As Martin Powton writes for Customer Think:

“It takes so much effort to gain a customer now with an ever-increasing competition base and more savvy customers. So, when you do finally manage to convince your customer to choose you – it is vitally important you do everything you can to get that customer to stick with you and come back next time they need your product or services. Customer loyalty drives more revenue and reduces your costs. Loyal customers can be worth up to 10 times as much as their first purchase. So how can you drive customer loyalty and what steps can you take to improve your customer experience to keep your customers coming back for more?”

Here are five tips from Powton: 

  1. “Offer Quality — It may sound simple but if you offer the best solution then chances are customers will remain loyal to you.”
  2. “Personalize the Experience — Consumers prefer brands that utilize personal information to provide a more relevant experience; so ensure your entire customer journey is offering this personalized service.”
  3. “Be an Expert — Customers expectations continue to rise and they are looking to you for more than just a basic service. Any added benefits you can give them will only increase the chances of them returning to you.”
  4. “Look after Your Customers — Show your appreciation, whether it be through unique promotions and discounts or just a simple message to let them know you value their business.”
  5. “Listen to Your Customers — If you want to know how your customers really feel about you, try asking them. Feedback can give you insight that can often be missed.”

 
Click the image to read more.


 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Now on YouTube: Careers in Business 2017

Posted on September 12, 2017 by bermanevansretail

Earlier this year, we published a PowerPoint slideshow: “2017 Edition of Careers in Business.”

Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂

PLEASE take a look at this video — in full-screen mode!

 

 

Posted in Career Useful Information, Careers in Retailing, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Reflecting on the 16th Anniversary of 9/11

Posted on September 11, 2017 by bermanevansretail

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.

Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is

“a commemorative public art installation first presented six months after 9/11 and then every year thereafter, from dusk to dawn, on the night of September 11. It has become an iconic symbol that both honors those killed and celebrates the unbreakable spirit of New York.”

“For 2017, we are extraordinarily grateful to the Carnegie Corporation of New York, which stepped forward to be our first presenting sponsor for Tribute in Light. Through its generosity, we were also able to launch a program for small businesses in lower Manhattan — our neighboring hotels, retailers and restaurants — to come together and support this iconic tribute.”

“Assembled on the roof of the Battery Parking Garage south of the 9/11 Memorial, the twin beams reach up to four miles into the sky and are comprised of 88 7,000-watt xenon light bulbs in two 48-foot squares, echoing the shape and orientation of the Twin Towers. Tribute in Light was conceived by several artists and designers who were brought together by the Municipal Art Society and Creative Time.”


The 9/11 Memorial & Museum also has available online multimedia information about an incredible exhibit called “Rendering the Unthinkable: Artists Respond to 9/11.” Click on the preceding link to see the summary. Here is a video clip about one of the works of art. It is very moving. The 9/11 Memorial & Museum says about the clip:

“Papers, letters, business forms, and personal notes flutter through the air in this film by the creative collective, Blue Man Group. Inspired by the scraps of paper that blew from the World Trade Center into the yard of their rehearsal space in Brooklyn on Sept. 11, the members of Blue Man Group wrote the song, “Exhibit 13,” featuring spoken recitations of the papers’ contents, and created the accompanying video, both named after one of the scorched pieces of paper they found. Blue Man Group members Chris Wink, Matt Goldman,and Phil Stanton are New York residents and were in various locations in Manhattan on 9/11. The performance group is based in New York.”


 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment