The Reality of Retailing in 2017

Posted on September 19, 2017 by bermanevansretail

In 2017 alone, we have had a number of posts on the present state of  of retailing. For example, see:

More on the State of Store Retailing in 2017

Retail Data by World Region

Doing Better at Ominchannel Retailing: Video Tips

The Growth of Apps in Retailing

Employee Turnover in Retailing: An Infographic

 
But, there’s still a lot more to consider. As reported by Adam Robinson for Cerasis: — and shown in the infographic below:

“The worlds of online and offline businesses continue to merge and in 2017, as outlined in this infographic from the CUBE, it’s time that retailers finally embraced it. The first major change was, of course, the growth of the internet and during this period bricks and mortar retailers started to feel threatened that people would buy products online instead of shopping in their store. What retailers didn’t realize is that this was only phase one, and in truth, it didn’t have a major effect on the majority of stores. Phase two was the proliferation of smartphones as this gave people the internet when and where they wanted it.”

“Research has shown that 90% of retail shoppers use a digital device while shopping in the store but the important thing to remember is that this doesn’t mean they’re going to buy the item online. People often just check reviews online and end up buying the product in the store. Find out more about being a retailer in 2017 in the infographic below.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | 1 Comment

A Quiz on Ad Technology

Posted on September 18, 2017 by bermanevansretail
Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:
 
“DIY [do it yourself] can be dangerous. What do you know about ad tech? If you try to stitch together your own multi-vendor solution, you may end up damaging your brand. Click on the image below and then scroll down the page to test yourself on how well you know what’s truly possible with digital.”

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

More on the State of Store Retailing in 2017

Posted on September 14, 2017 by bermanevansretail

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom.

According to Kevin Flanagan, director of content marketing for TimeTrade:

“In our third-annual State of Retail survey, TimeTrade asked consumers what they like — and don’t like — about shopping in stores. As in prior surveys, the popularity of in-store shopping remains strong, with 84 percent of respondents indicating they would do as much, if not more, of their total non-grocery shopping in stores this year. The main reason for the continuing popularity of in-store shopping is consumers like to touch and feel products before they purchase. So until virtual reality makes that possible from home while wearing a headset, brick-and-mortar stores continue to have a strong pull for shoppers.”

“But there are plenty of areas where stores can up their game in order to make consumers’ shopping experiences even more pleasant — and lucrative for retailers. Take a look at this State of Retail 2017 infographic to see exactly where stores are performing well and where they have room for improvement, as they continue to battle online sellers for the minds, hearts and dollars of increasingly choosy consumers.”

To download the full report, click here. [Note: a free signup is required.]
 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments