eBay: A King of Data-Base Management

Posted on June 17, 2012 by bermanevansretail
eBay has been a very successful and popular online retailer, in large part because of its prowess with data-base management.
As reported by the W. P. Carey School of Business at Arizona State University: “Few companies generate as much data as the online auction and shopping Web site eBay. Each time a user searches for a product, bids on an item, or navigates to or away from the site, the company collects information about the user interaction. Every day, the amount of data eBay processes adds up to an astonishing 50 petabytes—or 50 quadrillion bytes.”
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Managing IT

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail
As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.”
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Online Merchant Fraud a Huge Concern

Posted on June 17, 2012 by bermanevansretail
Online fraud is a huge problem. As reported by Jim Tierney: “E-commerce grew 16 percent in 2011, but online merchant fraud grew 22 percent. This is an insidious worldwide problem that many online merchants know little about.”
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Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment