The Container Store’s Val Richardson

Posted on June 28, 2012 by bermanevansretail
Val Richardson is a vice-president of The Container Store and a veteran of retailing.
[Please note: This video is 13:30 minutes.]
Posted in Part 4: Store Location Planning, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | Leave a comment

Multi-Channel Shoppers Spend More Per Year

Posted on June 28, 2012 by bermanevansretail
Consider these observation from eMarketer: “As traditional retailers lose customers to Amazon and other online pure plays, more merchants are coming to see store pickup programs as a powerful way to win back customers. ‘Once a shopper enters a store to collect an online purchase, a retailer can realize multiple benefits,’ said eMarketer principal analyst Jeffrey Grau and author of the new report, In-Store Pickup: Retailers Expand Efforts to Win Over Online Shoppers. ‘People who pick up orders at a store often make additional purchases. And converting a single-channel shopper into a multi-channel shopper typically results in a significantly more profitable customer.’”
Click the chart to learn more from this eMarketer June 2012 article.

Profitability of Multichannel Retail Customers According to Retailers Worldwide, 2011 (% of respondents)

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Two Steps to Leverage the Power of Twitter

Posted on June 26, 2012 by bermanevansretail
According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point — and the opportunity — of Twitter.”
Click the image to see how retailers can do better.

Posted in Social Media and Retailing | Tagged , , , | Leave a comment