Bricks-and-Clicks Retailers’ Hidden Weapon

Posted on January 24, 2018 by bermanevansretail

As we have noted times before, bricks-and clicks retailers are not danger of disappearing.  Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No!

Here are a few past posts on the topic:

 

Bricks-and-Clicks Retailers’ Hidden Weapon

Recently, RetailWire added to the discussion with a report on a hidden secret weapon for brick-and-mortar retailers:

“Learn about CONVERSION RATE OPTIMIZATION. Despite  continued consumer attention to online shopping and headlines about Amazon, a closer study makes it absolutely clear that physical stores have a significant conversion rate advantage over online retailers.”

“Store operators need to think of traffic as a precious, non-renewable resource — one to be measured and served with scrupulous attention. Download this report to learn how to leverage Conversion Rate Optimization to turn store managers into ‘Conversion Champions’ and drive positive same store sales.”

 Click the image to download the FREE full 16-page report.

Bricks-and-Clicks Retailers’ Hidden Weapon

And here are a couple of sample charts that appear in the report.

Bricks-and-Clicks Retailers’ Hidden Weapon
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

Knowing How to Handle Difficult People

Posted on January 23, 2018 by bermanevansretail

Why is Glassdoor’s 2018 Best U.S. Employers list so popular? Because it is based on opinions of real employees and their feelings about their work environment. Great firms equal happy employees. However, we may find ourselves in a not so pleasant situation. Either on the job or in our personal life. As a result, we need to know how to better deal with difficult people.

Before we introduce a valuable infographic, consider these interesting quotes from famous observers:

  • “The most important single ingredient in the formula of success is the knack of getting along with people.” (Theodore Roosevelt — president)
  • “Do not forget small kindnesses and do not remember small faults.” (Chinese Proverb)
  • “What you do not want done to yourself, do not do to others.” (Confucius — philosopher)
  • “You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” (Dale Carnegie — self-help guru)
  • “A good word is an easy obligation; but not to speak ill requires only our silence; which costs us nothing.” (John Tillotson — Archbishop of Canterbury)

 

Knowing How to Handle Difficult People

Now we come to the topic of today’s post. How to better deal with difficult people.

As Karla Cook writes for HubSpot:

“The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers. We’ve all encountered a difficult colleague in some form or another. In fact, experts estimate that between 6o and 80 percent of reported difficulties at work are caused primarily by strained relationships with coworkers.”

Research shows that getting along with the people you work with is vitally important — for your firm’s overall productivity, and your own personal sense of happiness and fulfillment. But working closely in potentially stressful situations doesn’t always bring out the best in people, so it’s important to know how to address and de-escalate conflicts before they impact your quality of life — or compromise your job.”

In the following infographic are NINE tips from NetCredit.

 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Are YOU Starting a New Business? Try Main Street.

Posted on January 22, 2018 by bermanevansretail

Are YOU Starting a New Business? Try Main Street. Catchy title for today’s post, right? 🙂 We know this may sound counter-intuitive. But read on. Main Street is not dying, despite some dire predictions. And there are ample opportunities for small new businesses. 

Now let’s visit Main Street — where many Americans work and shop. And tourists visit.
 

Starting a New Business? Try Main Street.

As Small Business Trends reports, there are “Big Reasons Main Street USA is a Great Place for Your Small Business.”

To begin:

According to data from Main Street America, commissioned by American Express, 68 percent of small business managers consider Main Street when choosing to lease a space. Of course, they have good reasons to start a Main Street business. Data show 71 percent of respondents prefer to shop or dine in a local historic Main Street over planned commercial areas. In other words, businesses present in these areas are more likely to draw the crowd. Want to attract more tourists to your business? Main Street works well again.”

Next:

“What makes Main Streets so much more attractive to businesses are the programs aimed at preserving them. In 2016, the reinvestment of $4.65 billion in Main Street preservation programs resulted in 8,042 building rehabs, 5,616 business openings, and 27,462 new jobs.”

Finally:

Targeting Main Street for your business is just the first step to getting more footfalls. To achieve success, you need a solid location-based marketing strategy. And this is where local SEO can help your business. Optimizing your business with local SEO can help you draw more crowds and boost sales.”

Check out the informative infographic.

Starting a New Business? Try Main Street.
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment