Welcome Back, One World Trade Center

Posted on September 11, 2014 by bermanevansretail

It’s been thirteen years. Let’s never forget.

Evans on Marketing's avatarEvans on Marketing

It has been about twelve-and-a-half years since one of the worst days in American history — a tragedy that many of us will remember forever. Now, One World Trade Center is ready to reclaim its unofficial title as “The Top of America.” And in the turbulent times we face, it is gratifying to see an important symbol back in the sky, although we will still miss the “Twin Towers.”

In recognition of the rebirth of 1 WTC, Time magazine has produced a great multimedia tribute.Click here to access it.As Richard Licayo writes:

“For years after the 9/11 attacks, nearly all the activity at Ground Zero was downward—digging through the piles of debris, excavating a vast pit to restore the ruined transit lines, preparing the foundations for the new buildings that would emerge there. Even the memorial that opened in 2011 was an exercise in the poetics of…

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The State of Showrooming Today

Posted on September 10, 2014 by bermanevansretail
It’s been a while since we’ve written about showrooming (see for example: 1, 2); but it remains a concern for many store-based retailers today. So, what’s currently going on with showrooming?
According to RR Donnelly Retail,
Rather than battle the trend [toward more and more showrooming], leading retailers are turning showrooming to their advantage through mobile shopping sites, online promotions, apps, and price-matching programs. Perhaps the most effective approach retailers are taking is a renewed and sharper focus on in-store marketing — promotions, displays, signage, and store design. As a result, they are improving the shopping experience and ultimately converting showrooming shoppers into purchasing customers.
Today, more than 80 percent of non-grocery purchase decisions are still made in-store.  In-store visual merchandising, POP signage, and traditional marketing methods such as coupons and circulars are helping drive the bulk of sales. And, although showrooming habits vary by category – with consumer electronics, toys, apparel, and home appliances being the most likely categories for U.S. shoppers to combine online and in-person sources — digital tools are also playing an increasing role in in-store sales.”
To read more from RR Donnelly, click the image.

 

 

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2014 Retail Operations Superstars

Posted on September 9, 2014 by bermanevansretail
Retail Touchpoints recently released its Store Operations Superstar Awards 2014:
“Successful store operations improve the customer experience and ultimately, the bottom line. But today’s store operators are constantly juggling numerous challenges, from managing mobile technology to motivating employees. As competition continues to heat up, along with pressure to hold the line on expenses, store operations executives are faced with an uphill battle.”
“In our third annual Store Operations Superstar Awards, Retail TouchPoints is recognizing 14 companies that have implemented the most innovative, successful store operations strategies in the following categories: Workforce Management, Social/Mobile Strategies, Inventory Management/Loss Prevention, and Customer Engagement.
Take a look at the slideshow to learn more.

 

 

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