Shopper Online-Offline Psychology

Posted on June 4, 2018 by bermanevansretail

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making.

These posts look at an aspect of consumer psychology:

 

Shopper Online-Offline Psychology: Inside the Minds of Shoppers

Thanks to Josh Wardini for authoring this section of today’s post: “Shopper Online-Offline Psychology: Inside the Minds Of Shoppers.”

“With all our senses going into overdrive at the whiff of a promotion offer, shopping behavior may appear inexplicable. But, there is a method to this madness. Whether you wonder why you can’t resist the urge to buy, or want to learn how to sell more, shopper psychology points you in the right direction.”

“To begin, the shopping process starts unfolding with need recognition. The unmet need to address here transcends just the physical. It includes the need for affiliation, prestige, and nostalgia These elements add to the value of a brand. Our senses play an enormous role in determining our shopping experience. For example, the color green, as Groupon knows, often draws an association with wealth and the sense of ease. And music keeps prospective customers lingering in stores longer. Also, Dunkin’ Donuts took the use of senses in marketing a step further in South Korea by spraying a coffee scent in public buses whenever their signature jingle played on the radio. As a result, with coffee-craving customers flocking to stores, sales skyrocketed.”

“With online shopping and E-commerce taking over, it is no wonder that shopper psychology now seeps into the digital landscape as well. Today, customers are inundated with options in the online experience. Thus, factors such as Web site speed, visuals, reviews, and many others, influence their final purchase decision.”

“Understanding how shoppers think involves an extensive study of its own. Thankfully, the infographic below from 16best.net breaks it down into bite sized facts anyone can grasp. So, check it out!”

 

Shopper Online-Offline Psychology

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Laughter Is G-R-E-A-T

Posted on May 30, 2018 by bermanevansretail

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂

From GIPHY

In this post, we look at why laughter is great, present two infographics, and offer two videos.

 

Reasons Why Laughter Is G-R-E-A-T

According to Psychology Today:

“Laughter might be the most contagious of all emotional experiences. What’s more, it involves collaboration between mind and body. Although laughter distinguishes human beings, we know little about the mechanisms behind it. Scientists realize that laughter entails a highly sophisticated social signaling system. It helps people bond and even negotiate. Interestingly, most social laughter does not result from any obvious joke. Although laughter is not generally under voluntary control, yukking it up has health benefits. It releases tension. Lowers anxiety. Boosts the immune system. And it aids circulation. Also, contagious convulsions are anything but frivolous.”

And as Healthguide.com notes:

“Sure, it’s fun to share a good laugh. But did you know it can actually improve your health? It’s true: laughter is strong medicine. It draws people together in ways that trigger healthy physical and emotional changes in the body. Laughter strengthens your immune system, boosts mood, diminishes pain, and protects you from the damaging effects of stress. As children, we used to laugh hundreds of times a day, but as adults life tends to be more serious and laughter more infrequent. By seeking out more opportunities for humor and laughter, though, you can improve your emotional health, strengthen your relationships, find greater happiness—and even add years to your life.”

 

Infographics Showing Why Laughter Is G-R-E-A-T

These infographics demonstrate the benefits of laughter. So, try to enjoy and laugh more. Then will feel better. In both body and mind. Try to stress less and to laugh more. It’s something you can do. Good luck!

Laughter Is G-R-E-A-T

From Visually.

Laughter Is G-R-E-A-T
From Happfiy

 

Videos to Encourage Laughter!

We love our cats and dogs. And we enjoy funny commercials.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments

Choosing Your Best Digital Channel

Posted on May 29, 2018 by bermanevansretail

As we have noted before, digitizing the retail supply chain is essential. Today, look at choosing your best digital channel. After all, there are various options from which to select.

 

Choosing Your Best Digital Channel

According to Rob FitzGerald, writing for Connext Digital:

“In today’s highly competitive business landscape, it’s critical for any company to establish and maintain a strong online presence. Digital channels present new markets and new opportunities for firms. But, there are many businesses, whether small or large, that have not realized the power of digital channels. And  some of those who do still fail to harness its full potential in reaching their goals.”

“With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. There are a variety of digital channels you can leverage for your business such as E-mail, SMS, SEO, social media, content, or digital ads. It’s just a matter of choosing the channel where you can put your marketing dollars.”

“The digital channel you choose should largely depend on the type of your business, the kinds of customers you’re targeting, and your overall business goals. Before picking the channel that fits your business best, it’s important to familiarize yourself with the various digital marketing channels available.”

Click here to learn more about the options. Be sure to scroll down that page.

Now, “Make sure to maximize your marketing budget and get more bang for your buck. Here’s a guide to choosing the best digital channel for your business.”


Choosing Your Best Digital Channel
 

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment