As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.
Interesting Facts Online Versus Offline Commerce
Thanks to Josh Wardini for authoring this section of today’s post. And to Shopping.fm for the infographic.
“With the dawn of the Internet, E-commerce retailers tapped into people’s need for convenience and variety. As well as the simple joy of receiving a package straight to the door. Amazon, eBay, Alibaba, and other E-commerce firm pervade the world to an extent that we could not have imagined. Does the success of E-commerce industry spell the end for brick-and-mortar stores?”
“Well, it seems that in-store shopping has its own charm. And it’s not going away anytime soon. As you can see in the informative infographic below, the lion’s share of an average American’s budget, after all, still goes to brick-and-mortar stores.”
“Understanding the meteoric rise of online shopping and comparing it against offline shopping requires some data. What forces drive a person’s preferred channel of purchase? And how do they compare across products, demographics, and stores?”
“When it comes to online shopping, convenience dominates in importance. The ability to shop anytime you want, compare prices with a click, and take your time to make the perfect buy may be easier on the digital screen. However, offline shopping offers the ability to touch/try the product, a primary reason for flocking to stores.”
“A huge part of online shopping depends on product reviews. Even when we’d rather physically make the purchase, many people first check it on the Internet. This is especially true for electronic appliances, gadgets, and gizmos. Yet, keep in mind that omnichannel retailers are taking the lead.”
“Have a look at the infographics for interesting facts and numbers to see how these two types of shopping stack up against each other.”
Retailing: From A to Z 