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Category Archives: Retail Executive Interviews
American Express Open on Retailing
American Express Open, which focuses on tips for small businesses, has a very good selection of articles and videos related to retailing. Here are some recent examples. Click the images to access the material. “Small Business on the … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged American Express, entrepreneur, online shopping, Open forum, opportunity, planning, retail, tips, trends, video
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Employees: A Key Costco Competitive Advantage
Costco has a big advantage over most of its rivals: loyalty from both its customers (who renew their memberships at high rates) and employees (who rarely turn over). In this video, Costco founder, chairman, and former CEO Jim Sinegal explains that advantage to … Continue reading
Target at 50
Target senior archivist Tony Jahn gives a video overview of Target’s first 50 years. Learn what makes one of the largest retailers tick — and draw such loyal customers. Read the full story at abullseyeview.com.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Retail Executive Interviews, Video Clips (non-career)
Tagged customer loyalty, planning, shoppers, strategy, Target, trends, video
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Retailing: From A to Z 