Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Bonobos Showcases Diversity

Posted on May 16, 2018 by bermanevansretail

At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Retailing: From A to Z Cited Among 100 Best Retailing Blogs

Posted on May 11, 2018 by bermanevansretail

We are pleased to announce that Retailing: From A to Z is now cited by “Top 100 Retail Blogs And Websites To Follow in 2018” from Feedspot. PLEASE sign up to follow us. 🙂 by entering your E-mail address in … Continue reading →

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Retail Executive Interviews, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , | Leave a comment

How Social Media Can Energize In-Store Sales

Posted on April 24, 2018 by bermanevansretail

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment