Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

July Fourth: A Good Holiday for Retailers

Posted on July 4, 2017 by bermanevansretail

Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Supermarket Chains and Social Media

Posted on June 5, 2017 by bermanevansretail

Are supermarket chains active users of social media? There are two important answers to this question: (1) Overall, much more than many observers probably think. (2) There is a wide disparity of use by company and by social media platform. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Google Analytics Is for Small Businesses Too!

Posted on May 15, 2017 by bermanevansretail

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Leave a comment