Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Target, American Eagle Offer Free Shopping Day

Posted on November 20, 2017 by bermanevansretail

For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.   Free Shopping Day To compete, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Award-Winning Women in Shopper Marketing

Posted on November 8, 2017 by bermanevansretail

Shopper Marketing recently announced its “Women of Excellence 2017″ award winners. The awards were made in four categories: innovation, collaboration, leadership, and rising star. Here are the 12 winners. Clink on the links for the innovation winners to see brief … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment

Tips for Building Social Media Marketing Strategies

Posted on November 7, 2017 by bermanevansretail

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment